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Mark Yeo

Creative/Art/Design Director
  • WORK
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Exploring the Boundaries of AI: A Case Study in Fashion and Identity

April 23, 2023

As a creative professional, I've ventured into the world of AI, eager to test its capabilities for a client project. However, I thought, why not try it out for something more personal, like my Easter Parade look, rather than relying solely on traditional sources of inspiration such as Instagram and Pinterest?

After conducting some research and viewing beginner tutorials on YouTube, I discovered the MidJourney platform, which proved to be both user-friendly and accessible, even for someone with ADHD like myself. I started by generating a few images with basic keywords such as "Easter Bonnet, top hat, white flowers, high fashion." To my delight, the AI produced four stunning images, including a woman wearing an incredibly contemporary hat that looked like it came straight out of a future runway show.

Encouraged by this initial success, I refined my prompt with "Asian man, bright background, realistic", in order to generate a more specific look. I was impressed with the AI's ability to produce a finely featured, dark-skinned man with a beautiful floral hat -- but he was clearly African. Undeterred, I tried again, this time including a prompt of "light pinkish skin, Asian hair, Asian skin," and various other Asian identifiers. The AI once again provided me with the same handsome black man, with some modified features that included more Asian-looking eyes. Obviously it still wasn't quite the look I was after, but I was able to draw inspiration from the AI's creation, and use its images to communicate with a friend who was developing a complementary outfit. 

as seen in some of the publications

Thanks in part to the AI-generated look, the Easter parade outfit that I made was featured in several high-profile publications, including the New York Times, TimeOut, and the New York Post. The AI was a helpful stepping stone, but clearly with remaining problems. A week after I settled on my final look, I attempted to use the same keywords again, only to receive results that were borderline racist, featuring extremely stereotypical Asian features such as slitty and crossed eyes. Perhaps the AI is being influenced by implicit biases in its dataset. Despite these limitations, I remain grateful for the AI's ability to aid my work, and hope that it continues to evolve and improve in its representation of diverse identities.

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La Vie En Rose

July 11, 2016

Mark Yeo aka Ownselfdo label as seen in Elite Model. Shot by talented model-turned-fashion photographer Phillipe Reynaud
Showstopper sweater worn by gorgeous looking Fraser. He definite deserves a second or third look.  http://elitetoronto.blogspot.com/2016/06/fraser-shot-by-philippe-reynaud.html

Tags ownselfdosweater, ownselfdo
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We won 2 awards for the movie we made in Brooklyn Film Festival last night

June 8, 2015

We won Best-in-Category Award and Audience Award in Brooklyn Film Festival 2015.
A movie made by Clayton P. Allis and Alfie Lee that I've helped to do production design for. It was a hands down winning during the festival. and it was reviewed as "the most imaginative Dystopian love beauty world ever captured on film".
 

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Launched: "ownselfdo" fashion label

March 18, 2015

"ownselfdo" fashion label

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Season's Greetings from bebenice

December 6, 2014

Bebenice has officially launched in August with 4 flavors rusk. There are more items launching by this super healthy and cute brand in 2015. Stay tuned.

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Lest we forget →

November 19, 2014

Volunteered my time for "American Bombshells" for Veteran Day.
The work was published in New York Post. 
http://nypost.com/2014/11/07/meet-the-american-bombshells-a-group-of-singing-pinups-now-branching-out-with-a-sexy-calendar-for-a-cause/

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Give a Little, Takes a Little.

Social Media (Instagram, facebook, Pinterest, Twitter)
Clinique
Clinique
about 9 years ago
Clinique
Clinique
about 9 years ago
Clinique
Clinique
about 9 years ago

The Eyes Must Travel

Myanmar

Myanmar

The Thousand Temples of Bagan

Botswana

Botswana

Chobe National Park. This park is noted for having a population of lions which prey on elephants, mostly calves or juvenile.

Jordan

Jordan

Petra

Philippines

Philippines

Palawan

Uzbekistan

Uzbekistan

Khiva, far they said, but it’s so worth the effort to get there.